Most people will know that website analytics means hits, visitors, clicks and where people found them.

That was analytics of the 90′s, the world has moved on, the needs of website owners has moved on and so has the world of Website Analytics.

Free Analytics providers such as Google Analytics will allow you to go much deeper than just the bog standard stats telling you how many visited your site on a given day, or how they found you.

How much cooler would it be to know what links were clicked on? Or what documents were downloaded and how many times? We can even set up your site so that we can tell how many times someone clicked on a particular graphic on your home page.

We can give you this feedback using what’s called ‘Event Tracking’ – a simple piece of code that is added to clickable links and graphics on your website.

Event Tracking will give you another perspective on how your website is interfacing with your audience, it will allow you to drill down to specific details about what is effective and what is not on your web page.

To find out more about how Event Tracking can provide you with more information as to how your website is performing call Steve at Demon Creative on 01442 560054.